And stay up to date with rich videos, breaking news notifications, and subscriptions to some of your favorite publications.” Dive into your favorite topics or discover new ones.
Apple News promises to “provide the best coverage of current events, curated by editors and personalized for you. The subscription will cost $9.99 a month and will start out from the United States and Canada.Īpple describes the new service as News you can trust- All in one place. It will also feature newspapers like The Los Angeles Times and The Wall Street Journal. The company said its Apple News+ (Plus) subscription will include access to 300 magazines, including The New Yorker, National Geographic and InStyle.
It is about unlocking new demand and outperforming rivals in a whole new level.Īpple, in an expansive effort to build more services to run on its various devices, has just rolled out a subscription service for news featuring some of the biggest newspapers and magazines. The cutthroat competition often results in nothing but a bloody red ocean of rivals fighting over a shrinking and shark-infested profit poolīlue oceans, on the other hand, is where a market space is new and uncontested, and strategy is built around creating a leap in consumer value, thereby making the competitors irrelevant. Chan Kim and Renée Mauborgne in their best-selling book, Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant describe two types of market playing fields: Red oceans, where competition is fierce in bloody waters, strategy centers around beating rivals, and wins are often zero-sum. Given Apple’s sound reputation monopoly and its insanely legendary sense of innovation, when Apple sneezes, the competition catches a cold! With the latest launch of a News Subscription service in a fiercely competitive news market, it is not so clear which side will catch the cold this time around!
Apple launches news subscription service.
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